How Bluetooth marketing opens the way for mobile viruses
More and more businesses are experimenting with Bluetooth advertisements. In doing so they are doing consumers a disservice - because it is almost impossible to tell where a Bluetooth message comes from, they are smoothing the way for the distribution of mobile viruses.In the age of fast mobile communication, marketing is also becoming ever more flexible, so it comes as no surprise that advertisers are attempting to make use of Bluetooth. After all, Bluetooth opens up new ways of sending advertising messages to mobile phones and PDAs. These adverts can include images, videos, java games or applications, which can be transmitted to passers-by at trade shows, exhibitions, airports and stations or in the vicinity of restaurants or shopping centres.
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Labels: News Article, Symbian, Virus
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